Available

Design that
delivers results.

Strategic design that drives growth, not just looks good. I create everything your brand needs to attract customers and turn them into sales. Transforming ideas into intuitive and scalable human-centered digital products that drive clarity, growth, and long-term impact

99+ Happy clients

Latest Projects

"Working with Rufus on the Mandilas Group project was one of the best decisions we made.

He didn't just design, he took the time to understand our business, challenge our assumptions, and translate complex HVAC and cold chain solutions into a clean, intuitive experience. His ability to simplify complexity was remarkable, especially across areas like Rentals & Leasing where user intent is very specific."

David Ogebe

CEO TechUnlock

"Working with Rufus on the Mandilas Group project was one of the best decisions we made.

He didn't just design, he took the time to understand our business, challenge our assumptions, and translate complex HVAC and cold chain solutions into a clean, intuitive experience. His ability to simplify complexity was remarkable, especially across areas like Rentals & Leasing where user intent is very specific."

David Ogebe

CEO TechUnlock

Services that supercharge your business.

My tech stack

Figma

Trello

ChatGPT

Claude

Ui/UX Designer

SaaS & Dashboard Design

Web Apps

Landing Pages

Admin Dashboard Designs

Wireframing & Prototyping

UX / UI Consultation

Designing experiences
that solve real problems.

Rufus Familehin

Product Designer

My work history

TechUnlock

Product Designer

2024 - till date

Delishots

Lead Product Designer

2025-2026

Mandilas Group

Product Designer

2025-till present

Show all

I love turning ideas into something real through design. What started as a hobby turned into a career when I discovered how design can make things both look great and work better.

I focus on creating user interfaces that serve a real purpose making sure they're not just pretty, but actually solve problems. I design end-to-end web and mobile interfaces grounded in real user behaviour — from onboarding to core flows to empty states. Every screen is crafted to reduce friction, reflect your brand, and convert users into loyal customers. You get designs that look exceptional and actually work.

I'm a bit of a perfectionist when it comes to the small stuff, but I think that's what makes good design great. This attention to detail helps me build strong relationships with clients, as they know I'll put the same care into their project that they would.

Simple pricing.
Standout designs.

Discover & Define. Before jumping into design, I start with understanding you and your product vision.
We discuss your goals, target audience, and the challenges your users face. I ask the right questions:

Research & Strategy

I develop actionable insights and align them with your business goals. Think of it as finding the sweet spot between what users need and what drives your product forward.

Designing the experience

Once the direction is clear, I begin shaping the product’s structure. Based on the previously developed concept, I create a flow perfectly tailored to your brand.

bringing the vision to life

Now comes the magic — transforming strategy into a stunning, functional interface. I create a high-end screen design perfectly tailored to your brand. A web design that sets you apart from your competition, fits your target audience ideally, and provides an excellent user experience.

Feel free to reach out anytime

Let’s make it real — beautifully designed, perfectly functional, and built to last..

Subscription design services for brands who move fast.

Lightning Bolt

Available

Hire me today

Let’s collaborate to turn your vision into a seamless, high-performing product.

Any Project in Mind

Comprehensive design services for any project scope.
Freelance, Contracts, Full-time.

Clearly defined scope

Fixed timeline

3 revision rounds

Milestone updates

Trusted by many

Trusted by many

Hear from what my clients have to say.

99+ Happy clients

Rufus, you deliver fast, and your designs are not just beautiful but actually usable and useful. Working with you on both Protos and GranDriveX has been a solid experience — you understand the product goals beyond just the visuals.

David michael

Full Stack Developer & CEO, dAdvanTech

Rufus, you deliver fast, and your designs are not just beautiful but actually usable and useful. Working with you on both Protos and GranDriveX has been a solid experience — you understand the product goals beyond just the visuals.

David michael

Full Stack Developer & CEO, dAdvanTech

It’s been a big opportunity having you on the TechUnlock team, Rufus. You brought structure, clarity, and fresh creativity to the platform. The dashboard and learning interface you designed truly made the product more engaging and intuitive for learners.

David ogebe

CEO, TechUnlock

It’s been a big opportunity having you on the TechUnlock team, Rufus. You brought structure, clarity, and fresh creativity to the platform. The dashboard and learning interface you designed truly made the product more engaging and intuitive for learners.

David ogebe

CEO, TechUnlock

Working with Rufus has been a refreshing experience. He listens, asks the right questions, and delivers designs that elevate our clients’ brands. The Deyo Digital web projects exceeded expectations — clean, modern, and conversion-focused.

David Adebayo

CEO, Deyo Digitals

Working with Rufus has been a refreshing experience. He listens, asks the right questions, and delivers designs that elevate our clients’ brands. The Deyo Digital web projects exceeded expectations — clean, modern, and conversion-focused.

David Adebayo

CEO, Deyo Digitals

Working with Rufus has been a refreshing experience. He listens, asks the right questions, and delivers designs that elevate our clients’ brands. The Deyo Digital web projects exceeded expectations — clean, modern, and conversion-focused.

David Adebayo

CEO, Deyo Digitals

Rufus makes design handoff easy. Everything is well-documented, organized, and thought through. I’ve worked with a number of designers, but he stands out for how he understands both the user’s and the developer’s perspectives.

James Asaolu

Frontend Developer

Rufus makes design handoff easy. Everything is well-documented, organized, and thought through. I’ve worked with a number of designers, but he stands out for how he understands both the user’s and the developer’s perspectives.

James Asaolu

Frontend Developer

Rufus makes design handoff easy. Everything is well-documented, organized, and thought through. I’ve worked with a number of designers, but he stands out for how he understands both the user’s and the developer’s perspectives.

James Asaolu

Frontend Developer

Rufus has an incredible eye for detail and a deep understanding of how design impacts business goals. From TechUnlock’s learner dashboard to Delishot’s creative interface, his designs consistently blend aesthetics with function. Definitely one of the best collaborators I’ve worked with.

Kayode Obikoya

Co-CEO, TechUnlock & Delishots

Rufus has an incredible eye for detail and a deep understanding of how design impacts business goals. From TechUnlock’s learner dashboard to Delishot’s creative interface, his designs consistently blend aesthetics with function. Definitely one of the best collaborators I’ve worked with.

Kayode Obikoya

Co-CEO, TechUnlock & Delishots

Rufus has an incredible eye for detail and a deep understanding of how design impacts business goals. From TechUnlock’s learner dashboard to Delishot’s creative interface, his designs consistently blend aesthetics with function. Definitely one of the best collaborators I’ve worked with.

Kayode Obikoya

Co-CEO, TechUnlock & Delishots

Every time Rufus shares a new iteration, it feels like the product grows smarter. His attention to user flow and accessibility made the testing process smooth and efficient. He’s definitely a designer that brings both skill and strategy to the table.

Maryam

Project Manager, TechUnlock

Every time Rufus shares a new iteration, it feels like the product grows smarter. His attention to user flow and accessibility made the testing process smooth and efficient. He’s definitely a designer that brings both skill and strategy to the table.

Maryam

Project Manager, TechUnlock

Every time Rufus shares a new iteration, it feels like the product grows smarter. His attention to user flow and accessibility made the testing process smooth and efficient. He’s definitely a designer that brings both skill and strategy to the table.

Maryam

Project Manager, TechUnlock

Your questions
answered.

Your questions
answered.

01

Can you walk me through you UI/UX Design process?

I start with a discovery phase — understanding the brief, the business goals, and the end user. For startups and small businesses, this often means a focused kick-off call and a quick competitor audit. For corporate clients, it includes stakeholder interviews and reviewing existing brand guidelines. From there I move into research, wireframing low-fidelity flows, then iterating into high-fidelity prototypes in Figma. I validate with user testing where possible and hand off with annotated specs and assets ready for development.

02

Can you work with my existing brand and designs?

Absolutely! I'm experienced in working with established brands. I will ensure all new designs align perfectly with your existing brand identity and style.

03

What makes your design process unique?

My process stands out due to our collaborative approach. I involve you at every stage, ensuring the final product truly reflects your vision while benefiting from my expertise.

04

Do you offer ongoing support after the project is completed?

Yes, I provide post-project support. This includes minor adjustments and answering questions about your new designs for up to 30 days after delivery. If there's a need for longer support, we can discuss a retainer.

05

How do you handle confidentiality and intellectual property rights?

I take confidentiality seriously. All client information and project details are kept strictly confidential. Upon project completion, you'll own full intellectual property rights to the final designs.

Headshot of *Designer Name*

Still not sure?
Book a free discovery call.

Still not sure?
Book a free discovery call.

Learn more about how I work and how I can help you and your business take the next step.

Learn more about how I work and how I can help you and your business take the next step.

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